Cyborlink · International Business Etiquette
Academic Heritage

Our Origins at UT Dallas

How one of the web’s longest-running international business resources was born in a graduate management program at a world-class research university.

§ 01 — The University

The Naveen Jindal School of Management

The University of Texas at Dallas is a top-tier public research university located in Richardson, Texas, within the Dallas–Fort Worth metropolitan area. Its Naveen Jindal School of Management is one of the most highly ranked business schools in the world, recognized internationally for the caliber of its faculty research, the rigor of its graduate programs, and its focus on international management.

The Jindal School’s academic credentials are exceptional. In business school research productivity, the Jindal School ranks #2 worldwide — behind only the Wharton School at the University of Pennsylvania — a position it has held for three consecutive years in the UTD Top 100 Business School Research Rankings. The Financial Times ranks the Jindal School #6 worldwide for research productivity, placing it alongside Wharton, Columbia, Chicago Booth, INSEAD, and Harvard. Among U.S. public universities, the Jindal School ranks #1 in the nation for research output.

U.S. News & World Report ranks the Jindal School #23 overall among the best business schools in the United States. The school holds the #1 worldwide ranking in both information systems research and operations management research. Eduniversal has awarded the Jindal School Four Palmes of Excellence, signifying a top-level ranking among business schools with significant international influence.

The Jindal School offers concentrations in international business, business analytics, finance, marketing, entrepreneurship, supply chain management, and more than a dozen other disciplines. It is accredited by AACSB International, the hallmark of excellence in business education.

§ 02 — The Founding

How This Site Began

In 1999, a team of graduate students in the Masters in International Management Studies (MIMS) program at UT Dallas created this website as their capstone project. The MIMS program was developed by Dr. Stephen Guisinger, Professor of International Management, a Yale and Harvard-educated economist who was an elected member of the Council on Foreign Relations and a consultant to the World Bank. Dr. Guisinger was a pioneer in distance learning at the graduate level and took personal pride in the accomplishments of his students.

The internet was young, and authoritative guidance on international business etiquette — the kind of knowledge that could prevent a deal-killing misstep in Tokyo, a diplomatic failure in Riyadh, or an unintentional insult in Mexico City — was difficult to find in a single accessible place. The capstone team set out to build a comprehensive, practical resource for international business professionals, educators, and students.

The entire team graduated in December 2000 with Master of Arts degrees in International Management Studies. The founding team of MIMS graduates were:

Patty Butler  ·  Joni Nichol  ·  Matt Priest  ·  Stephen Taylor  ·  De’Edra Williams

The site has been maintained, revised, and updated continuously for over 25 years — making it one of the oldest continuously operated educational websites on international business culture. What began as a capstone project has been used by business professionals, educators, and students in more than 140 countries.

Dr. Guisinger passed away on July 3, 2001 — just seven months after the team’s graduation. The website he helped inspire has endured for more than two decades beyond his passing.

In Memoriam

Dr. Stephen Guisinger (1941–2001) →

Yale, Harvard, Council on Foreign Relations. Professor of International Management at UT Dallas and founder of the MIMS program.